Marketing

Should you pay for book marketing services?

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I recently invested some change in getting more exposure for Guns And Dogs, my newest release. You’re probably asking did it work?

Here’s my answer.

I went into it with low expectations, after all, most books don’t sell millions of copies overnight. Not unless you’re JK Rowling of course. But the object of gaining exposure through paid advertising is investing for the future.

Sure, you may not sell a ton now, but the seeds planted through this service will most likely help in the future. Of course this isn’t a guarantee, but then again, what is?

So here’s my final verdict: if you have the money and the company is legit, you should go for it. But just remember, good things take time, so make sure to be patient.

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Marketing

Why are book trailers important?

Today I  want to discuss the importance of book trailers. Book trailers, when done right, can showcase your book to potential buyers in a whole new way.

Now check out the trailer for one of my novels called The Bloody Ripper. When you’re done watching it I want you to think about what it was conveying. Did it entice your interest? What type of feeling did it leave you with?  So when creating , or hiring, someone to make a trailer for you, ask yourself this one question: “Will my trailer convince a potential reader to buy my book?”

 

 

 

 

Marketing

Why are blog comments important?

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Blogs are great for getting yourself out there. But you know what’s even better than a blog? A blog where your followers post comments and interact with you. It’s tough at first, I know. I’ve been there, but once you get a few conversations going, it can help you build momentum.

Blog comments can be achieved by posting helping topics, interacting with those who leave comments, and visiting other blogs and leaving your own comments. I think for those of us with the gift of gab, this is a great occurrence. You’re turning followers into friends, and that can help you spread your message. Or get exposure for your products. It doesn’t have to be for profit though, usually the best thing is knowing that you’re helping connect your blog to a network of other blogs, run by people who share the same interests as you.

And what can be better than that?

T.A. UNER is the Author of various published novels and short stories. Please follow him on LeopardKingSaga.com, where he blogs about writing, publishing, and life. By subscribing to his blog posts you’ll have them delivered directly to your e-mail inbox. Sorry! Spam not included.

Marketing

Making Word-of-Mouth work for you

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Photo by  Serge Ouachée

So you’ve got a new book out. Great. So do tons of other writers. But I’m broke you say. I’ve spent all my money on editing and hiring a great artist to design my book cover.

Not all of us can afford expensive advertising, and even if we could,I doubt it would help that much. Sure you’d get your name out, but that only works for established “big-name” Authors.

So where does that leave you? Well, in a way it’s good because this is how you develop your marketing skills. Develop ties with reviewers and readers. Go on blog tours. Get your name out there. It’s a crap shoot, but nobody said the writing business was easy.

Just remember to keep your expectations in check. I’m not saying you should give up all hope of becoming a brand-name author, but focus on writing the best book possible (yeah I know it’s cliche, but that’s the best advice for selling a book) and letting the Book Gods decide if they will shine a bit of literary success your way.

In the end you must enjoy the process. This isn’t a get-rich-quick scheme. It’s more about the journey, and becoming the type of person that doesn’t quit just because the situation gets difficult.

T.A. UNER is the Author of various published novels and short stories. Please follow him on LeopardKingSaga.com, where he blogs about writing, publishing, and life. By subscribing to his blog posts you’ll have them delivered directly to your e-mail inbox. Sorry! Spam not included.

Marketing

Writers! Get your book the exposure it deserves

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If you’re struggling to get your book in the hands of more readers (and who isn’t?) there’s a sure fire way to get yourself the added exposure you need to drive sales.

Easy. Get your books in the hands of more reviewers. The best place to find such folks is on goodreads. And all it will cost you is an ebook file. That doesn’t cost you anything, and sometimes reviewers will even post a review on their websites for added exposure.

If sales don’t pick up at first, just be patient. It takes time to build an audience. Just keep plugging away and getting your book(s) in the hands of reviewers who will gladly help fuel your marketing machine. Win-win for everyone!

T.A. UNER is the Author of various novels and short stories. Please be sure to follow him on LeopardKingSaga.com, where he blogs about writing, self-publishing, and life. Please subscribe to his blog posts and have them delivered directly to your e-mail inbox. He will dance on his hands if you do.